# 9.2 Configure your offers and decision

## 9.2.1 Create your personalized offers

In this exercise, you'll create four **Personalized Offers**. Here are the details to take into account when creating those offers:

| Name                                              | Date Range            | Image Link for Email     | Image Link for Web       | Text                                                                            | Priority | Eligibility            |         Language        |
| ------------------------------------------------- | --------------------- | ------------------------ | ------------------------ | ------------------------------------------------------------------------------- | :------: | ---------------------- | :---------------------: |
| `--demoProfileLdap-- - Nadia Elements Shell`      | today - 1 month later | <https://bit.ly/3nPiwdZ> | <https://bit.ly/2INwXjt> | `{{ profile.person.name.firstName }}, 10% discount on Nadia Elements Shell`     |    25    | all - Female Customers | English (United States) |
| `--demoProfileLdap-- - Radiant Tee`               | today - 1 month later | <https://bit.ly/2HfA17v> | <https://bit.ly/3pEIdzn> | `{{ profile.person.name.firstName }}, 5% discount on Radiant Tee`               |    15    | all - Female Customers | English (United States) |
| `--demoProfileLdap-- - Zeppelin Yoga Pant`        | today - 1 month later | <https://bit.ly/2IOaItW> | <https://bit.ly/2INZHZd> | `{{ profile.person.name.firstName }}, 10% discount on Zeppelin Yoga Pant`       |    25    | all - Male Customers   | English (United States) |
| `--demoProfileLdap-- - Proteus Fitness Jackshirt` | today - 1 month later | <https://bit.ly/330a43n> | <https://bit.ly/36USaQW> | `{{ profile.person.name.firstName }}, 5% discount on Proteus Fitness Jackshirt` |    15    | all - Male Customers   | English (United States) |

Login to Adobe Journey Optimizer by going to [Adobe Experience Cloud](https://experience.adobe.com). Click **Journey Optimizer**.

![ACOP](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-8daf9419deef804f9e816efc694a6fe4c6bef3fa%2Facophome.png?alt=media)

You'll be redirected to the **Home** view in Journey Optimizer. First, make sure you're using the correct sandbox. The sandbox to use is called `--aepSandboxId--`. To change from one sandbox to another, click on **PRODUCTION Prod (VA7)** and select the sandbox from the list. In this example, the sandbox is named **AEP Enablement FY22**. You'll then be in the **Home** view of your sandbox `--aepSandboxId--`.

![ACOP](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-df76386e3eebdceeccee0f3853f02cdec4b997f1%2Facoptriglp.png?alt=media)

In the left menu, click **Offers** and then go to **Offers**. Click **+ Create Offer**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-ae4093fb1dc4268eca17b7d71f24728287f87dee%2Foffers1.png?alt=media)

You'll then see this popup. Select **Personalized offer** and click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-9042f4bc5162ece65aec0446f4ffd5dc09d2dbdf%2Foffers2.png?alt=media)

You're now on the **Details** view.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-e7bf5c6fec8dc340245356cb66f4a85c77f15081%2Foffers3.png?alt=media)

In this case, you need to configure the offer `--demoProfileLdap-- - Nadia Elements Shell`. Use the information in the table above to fill out the fields. In this example, the name of the Personalized Offer is **vangeluw - Nadia Elements Shell**. Also, set the **Start date and time** to yesterday, and set the **End date and time** to a date in a month from now.

Once done, you should have this. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-006dc243a10aa699ca77dc5bd5833397f24a4001%2Foffers4.png?alt=media)

You now need to create **Representations**. Representations are a combination of a **Placement** and a real asset.

For **Representation 1**, select:

* Channel: Web
* Placement: Web - Image
* Content: URL
* Public location: copy the URL from the column **Image Link for Web** in the above table

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-8df20bd282811a8e3ec5436353567e9bc8ae8d39%2Faddcontent1.png?alt=media)

Alternatively, you can select **Asset library** for the content and then click **Browse**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-b04c04d0e6b15bce5edd27d4a0e1496ef4a624ef%2Faddcontent2.png?alt=media)

You'll then see a popup of the Assets Library, go to the folder **enablement-assets** and select the image file **nadia-web.png**. Then, click **Select**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-6384a4b1d50cf4493435aac3770190ba0959d839%2Faddcontent3.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-96b6d75503648fc6d5cae122dbf7c8842962d29c%2Faddcontentrep20.png?alt=media)

Click **+ Add Representation**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-68ed68792de62dc6fce5ccfdcc2075bd20aefff8%2Faddrep.png?alt=media)

For **Representation 2**, select:

* Channel: Email
* Placement: Email - Image
* Content: URL
* Public location: copy the URL from the column **Image Link for Email** in the above table

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-1208d93d20af96be3056add99c2fb62a8c737a80%2Faddcontentrep21.png?alt=media)

Alternatively, you can select **Asset library** for the content and then click **Browse**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-52142e54166abbe239c7862c602c910a5e10ee00%2Faddcontent2b.png?alt=media)

You'll then see a popup of the Assets Library, go to the folder **enablement-assets** and select the image file **nadia-email.png**. Then, click **Select**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-28cbe18752548ef275cca70e5bcd9fdf4a85add3%2Faddcontent3b.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-2527efb5dea7a4380ec45cc1b7338c9a4724e0a4%2Faddcontentrep20b.png?alt=media)

Next, click **+ Add representation**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-68ed68792de62dc6fce5ccfdcc2075bd20aefff8%2Faddrep.png?alt=media)

For **Representation 3**, select:

* Channel: Non-digital
* Placement: Non-digital - Text

Next, you need to add content. In this case that means adding the text to be used as a call to action.

Click **Add Content**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-9616f30dde4550979069688f4cf840a4868d2109%2Faddcontentrep31.png?alt=media)

You'll then see this popup.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-4a61d6caabcb9e1c0dad19aebb5276049f4e9c3a%2Faddcontent3text.png?alt=media)

Select **Custom text** and fill out these fields:

Look at the **Text** field from the above table and enter that text here, in this case: `{{ profile.person.name.firstName }}, 10% discount on Nadia Elements Shell`.

You'll also notice that you can select any profile attribute and include it as a dynamic field in the offer text. In this example, the field `{{ profile.person.name.firstName }}` will ensure that the first name of the customer that will receive this offer will be included in the offer text.

You'll then see this. Click **Save**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-f6552001a8d693ac2e36a705df6e74bab647908a%2Faddcontentrep3text.png?alt=media)

You now have this. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-9412614ddde70dc347dbe2716a6f1013eba744d6%2Faddcontentrep3textdone.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-b8851778fa28fee60dedd08f442c3ebe4b462ba8%2Fconstraints.png?alt=media)

Select **By defined decision rule** and click the **+** icon to add the rule **all - Female Customers**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-8412e13922b32e133aa0eb16a7c891aed78f29d9%2Fconstraints1.png?alt=media)

You'll then see this. Fill out the **Priority** as indicated in the above table. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-b0abb50be46b5d61839e3ed401117bb2798bc1ea%2Fconstraints2.png?alt=media)

You'll then see an overview of your new **Personalized Offer**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-853f629e88b355fa2d558b2def57ddac5bac6031%2Fofferoverview.png?alt=media)

Finally, click **Save and approve**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-90f5e714cfb1b3c4c7741adb75cf659cc94d6762%2Fsaveapprove.png?alt=media)

You'll then see your newly created Personalized Offer become available in the Offers Overview:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-5e51e4b768f267d49531a27c592b384d8eb63861%2Fofferoverview1.png?alt=media)

You should now repeat the above steps to create the three other Personalized Offers for the products Radiant Tee, Zeppelin Yoga Pant and Proteus Fitness Jackshirt.

When done, your **Offer Overviews** screen for **Personalized Offers** should show all your offers.

![Final Offers](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-e5fcc53b864b7d8a9b1c200640c37bb9257f02c7%2Ffinaloffers.png?alt=media)

## 9.2.2 Create your fallback offer

After having created four Personalized Offers, you should now configure a **Fallback Offer**.

Make sure you're in the **Offers** view:

![Final Offers](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-e5fcc53b864b7d8a9b1c200640c37bb9257f02c7%2Ffinaloffers.png?alt=media)

Click **+ Create Offer**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-419e9be8861364dc3fba94899acecf2d0376da71%2Fcreateoffer.png?alt=media)

You'll then see this popup. Select **Fallback offer** and click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-18bf360008d54280f8585e899aae99ea208a728e%2Ffoffers2.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-0988f1c100b075fa03f18676c0565a1509fac682%2Ffoffers3.png?alt=media)

Enter this name for your fallback offer: `--demoProfileLdap-- - Luma Fallback Offer`. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-704baa9fcd290bbe676e123567df5c202f207af4%2Ffoffers4.png?alt=media)

You now need to create **Representations**. Representations are a combination of a **Placement** and a real asset.

For **Representation 1**, select:

* Channel: Web
* Placement: Web - Image
* Content: URL
* Public location: `https://bit.ly/3nBOt9h`

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-d5f89df854ad54f32f42cd69ab6fea10aab7c219%2Faddcontent1fb.png?alt=media)

Alternatively, you can select **Asset library** for the content and then click **Browse**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-f49f3a67bdf2c957b99eb6cb90e0f2dc6b89a878%2Faddcontent2fb.png?alt=media)

You'll then see a popup of the Assets Library, go to the folder **enablement-assets** and select the image file **spriteyogastraps-web.png**. Then, click **Select**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-6fbf35d0ff3fd90c85934ad6fe27c7e51d6cd8eb%2Faddcontent3fb.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-c0ead355f028f4e91ba859e6049c11f2da39b101%2Faddcontentrep20fb.png?alt=media)

For **Representation 2**, select:

* Channel: Email
* Placement: Email - Image
* Content: URL
* Public location: `https://bit.ly/3nF4qvE`

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-b3cb0ea18fbaa85cb1170d206b27c40cad7c425a%2Faddcontentrep21fb.png?alt=media)

Alternatively, you can select **Asset library** for the content and then click **Browse**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-92fbeaf69589d7788a944273010324ce6dff2f9b%2Faddcontent2bfb.png?alt=media)

You'll then see a popup of the Assets Library, go to the folder **enablement-assets** and select the image file **spriteyogastraps-email.png**. Then, click **Select**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-5493e9fc36cf324e7098bf088568afdd85f2f328%2Faddcontent3bfb.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-1c70b1243a79de0453fd679b75c1a086fd8e64f0%2Faddcontentrep20bfb.png?alt=media)

Next, click **+ Add representation**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-68ed68792de62dc6fce5ccfdcc2075bd20aefff8%2Faddrep.png?alt=media)

For **Representation 3**, select:

* Channel: Non-digital
* Placement: Non-digital - Text

Next, you need to add content. In this case that means adding the Image Link.

Click **Add Content**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-eee28056b5410218bdd95c897feeab9e20e52c97%2Faddcontentrep21text.png?alt=media)

You'll then see this popup.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-2699c36e985712e5752d14f60ffcb0f2347e4ed3%2Faddcontent2text.png?alt=media)

Select **Custom text** and fill out these fields:

Enter the text `{{ profile.person.name.firstName }}, discover our Sprite Yoga Straps!` and click **Save**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-efbcf2f1a9173f1cf16a28a5ab4794845aeceefb%2Ffaddcontent3text.png?alt=media)

You'll then see this. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-720535b2d14771fb44a911307c806f9c9e384898%2Ffaddcontentrep3.png?alt=media)

You'll then see an overview of your new **Fallback Offer**. Click **Finish**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-cb6e3b615bc223a1df7566a982d969e216051e9b%2Ffofferoverview.png?alt=media)

Finally, click **Save and approve**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-8b9878dc9626f7bc393e48a1959c773f9e917bcc%2Fsaveapprovefb.png?alt=media)

In your **Offer Overviews** screen, you'll now see this:

![Final Offers](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-f149c5ed5e50153a786892016964232c7c1d4ce7%2Fffinaloffers.png?alt=media)

## 9.2.3 Create your collection

A Collection is used to **filter** out a sub-set of offers from the personalized offer list and use that as part of an Decision in order to speed up the decision process.

Go to **Collections**. Click **+ Create Collection**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-dd53fdb20a7131c00c6dcb58adfb74459adee943%2Fcollections.png?alt=media)

You'l then see this popup. Configure your Collection like this. Click **Next**.

* Collection name: use `--demoProfileLdap-- - Luma Collection`
* Select **Create static collection**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-18516826b8444f348a2646be3ee7584cc1599e8f%2Fcreatecollectionpopup1.png?alt=media)

In the next screen, select the four **Personalized Offers** you created in the previous exercise. Click **Save**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-5387951b65f15ba449c5adfa06cd39626e5ce7a6%2Fcreatecollectionpopup2.png?alt=media)

You'll now see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-ee3fd37ac79d9d05727196324f4f155c57551acc%2Fcolldone.png?alt=media)

## 9.2.4 Create your decision

A Decision combines Placements, a Collection of Personalized Offers and a Fallback Offer to ultimately be used by the Offer Decisioning engine to find the best offer for a specific profile, based on each of the individual personalized offer characteristics like priority, eligibility constraint and total / user capping.

To configure your **Decision**, go to **Decisions**. Click **+ Create Activity**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-3680f20ec946d77413b0c94e5079ec0c143edc59%2Factivitydd.png?alt=media)

You'll then see this:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-96571fa41db27cce574593b72817af1c756c986e%2Factivity1.png?alt=media)

Fill out the fields like this. Click **Next**.

* Name: `--demoProfileLdap-- - Luma Decision`
* Start date and time: yesterday
* End date and time: today + 1 month

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-98078c88f9bfb3875913c7a1925a721ba8622ab9%2Factivity2.png?alt=media)

In the next screen, you need to add placements into decision scopes. You'll need to create decision scopes for the placements **Web - Image**, **Email - Image** and **Non-digital - Text**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-00d01474a113e8949332cc82693a95b46fc39395%2Faddplacements.png?alt=media)

First, create the decision scope for **Non-digital - Text** by selecting that placement in the dropdown. Then, click the **Add** button to add evaluation criteria.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-b69612cd7b8660a78b3a39ed8985a62302f0c32c%2Factivity3.png?alt=media)

Select your collection `--demoProfileLdap-- - Luma Collection` and click **Add**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-e83246944394dc2c00d76665b5604c633742627f%2Factivity4text.png?alt=media)

You'll then see this. Click the **-** button to add a new decision scope.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-322652f8bea854f1fa6cb6333831958827fbe696%2Factivity5text.png?alt=media)

Select the placement **Web - Image** and add your collection `--demoProfileLdap-- - Luma Collection` under evaluation criteria. Then, click the **+** button again to add a new decision scope.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-2609b4ec2597c7c354643b4f4ad264e9613b4e77%2Factivity6text.png?alt=media)

Select the placement **Email - Image** and add your collection `--demoProfileLdap-- - Luma Collection` under evaluation criteria. Then, click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-67b85fbf8a1f3dfc0b7be5213c4b02e4b1b84745%2Factivity4.png?alt=media)

You now need to select your **Fallback Offer**, which is named `--demoProfileLdap-- - Luma Fallback Offer`. Click **Next**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-fe4811a724dad9be7d8b6de057030c6cc6552c74%2Factivity10.png?alt=media)

Review your decision. Click **Finish**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-26b93a829107cc43f5f3093e994b4bf913d329ab%2Factivity11.png?alt=media)

In the popup, click **Save and activate**.

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-50d39cdba8adf008c8de291aee702947ae081695%2Factivity12.png?alt=media)

And finally, you'll now see your decision in the overview:

![Decision Rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-f83585c56a0d4d8f1c01674d9c665bfb6a6d6432%2Factivity13.png?alt=media)

You've now successfully configured your decision. Your decision is now live, and can be used to deliver optimized and personalized offers to your customers, in real-time.


---

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