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In this module, you'll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.
Learning Objectives
Become familiar with Adobe Journey Optimizer
Create email and push messages
Configure trigger-based and batch journeys
Send email and push notifications as part of a customer journey
Prerequisites
Access to Adobe Journey Optimizer
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Sandbox to use
Exercises
In this exercise, you'll configure a trigger-based journey to send out the email message you created in the previous exercise.
In this exercise, you'll configure a batch-based journey to send out the email message you created in the previous exercise.
In this exercise, you'll use segment memberships to define what content will be shown inside an email.
In this exercise you'll install a mobile application on your iOS device and you'll configure and deliver a push notification to your device.
In this exercise, you'll define a business event which will deliver a back-in-stock message over SMS to customers that had previously shown interest in that product, but couldn't buy it as the product was out of stock.
Summary of this module and overview of the benefits.