# 10 - Adobe Journey Optimizer: Event-based Journeys

**Authors:** [**Maxime Foutrel**](https://www.linkedin.com/in/maximefoutrel/)**,** [**Wouter Van Geluwe**](https://www.linkedin.com/in/woutervangeluwe/)

In this module, you'll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.

## Learning Objectives

* Become familiar with Adobe Journey Optimizer
* Create email and push messages
* Configure trigger-based and batch journeys
* Send email and push notifications as part of a customer journey

## Prerequisites

* Access to Adobe Journey Optimizer
* **Download these assets**:
  * [Assets](https://github.com/AdobePartnerTechnicalServices/aep-quickstart-guide/blob/main/assets/ajo/ajo_assets.zip)

## Architecture Overview

Have a look at the below architecture, which highlights the components that will be discussed and used in this module.

![Architecture Overview](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-685e48d468539215797b21e5b9d61cb34b4c55a0%2Farchitecturem23.png?alt=media)

## Sandbox to use

{% hint style="info" %}
Kindly refer to [Exercise 0.0](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/getting-started/ex0) for instructions on how to find your Sandbox ID and other identifying values.
{% endhint %}

## Exercises

[10.1 Configure an event-based journey - Order Confirmation](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex1)

In this exercise, you'll configure a trigger-based journey to send out the email message you created in the previous exercise.

[10.2 Configure a batch-based newsletter journey](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex2)

In this exercise, you'll configure a batch-based journey to send out the email message you created in the previous exercise.

[10.3 Apply personalization in an email message](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex3)

In this exercise, you'll use segment memberships to define what content will be shown inside an email.

[10.4 Setup and use push notifications](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex4)

In this exercise you'll install a mobile application on your iOS device and you'll configure and deliver a push notification to your device.

[10.5 Create a business event journey](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex5)

In this exercise, you'll define a business event which will deliver a back-in-stock message over SMS to customers that had previously shown interest in that product, but couldn't buy it as the product was out of stock.

[Summary and benefits](https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/summary)

Summary of this module and overview of the benefits.

{% hint style="info" %}
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to **<spphelp@adobe.com>**.
{% endhint %}