10 - Adobe Journey Optimizer: Event-based Journeys
In this module, you'll learn everything there is to know about Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.
Authors: Maxime Foutrel, Wouter Van Geluwe
In this module, you'll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.
Learning Objectives
Become familiar with Adobe Journey Optimizer
Create email and push messages
Configure trigger-based and batch journeys
Send email and push notifications as part of a customer journey
Prerequisites
Access to Adobe Journey Optimizer
Download these assets:
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Sandbox to use
Kindly refer to Exercise 0.0 for instructions on how to find your Sandbox ID and other identifying values.
Exercises
10.1 Configure an event-based journey - Order Confirmation
In this exercise, you'll configure a trigger-based journey to send out the email message you created in the previous exercise.
10.2 Configure a batch-based newsletter journey
In this exercise, you'll configure a batch-based journey to send out the email message you created in the previous exercise.
10.3 Apply personalization in an email message
In this exercise, you'll use segment memberships to define what content will be shown inside an email.
10.4 Setup and use push notifications
In this exercise you'll install a mobile application on your iOS device and you'll configure and deliver a push notification to your device.
10.5 Create a business event journey
In this exercise, you'll define a business event which will deliver a back-in-stock message over SMS to customers that had previously shown interest in that product, but couldn't buy it as the product was out of stock.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to spphelp@adobe.com.
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