6 - Real-time CDP - Build a segment and take action
Real-time CDP - Build a segment and take action
Author: Wouter Van Geluwe, Alberto De Caro, Benedikt Wedenik
In this module, you'll configure a streaming segment and activate the segment to multiple destinations.
Learning Objectives
Learn how to build a segment and enable it for streaming.
Learn how to configure an advertising destination using the Adobe Experience Platform UI.
Learn how to connect a segment to a destination and activate it.
Learn how to use Adobe Experience Platform segments in Adobe Audience Manager, and how to use Adobe Audience Manager segments in Adobe Experience Platform, thanks to bi-directional segment sharing.
Prerequisites
Access to Adobe Experience Platform: https://experience.adobe.com/platform
Access to Adobe Target
Access to AWS S3
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact spphelp@adobe.com, who will provide you with the required information.
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Sandbox to use
Kindly refer to Exercise 0.0 for instructions on how to find your Sandbox ID and other identifying values.
Exercises
Learn how to create a segment.
6.2 Review how to configure DV360 Destination using Destinations
Learn how to configure an advertising destination using the Real-Time CDP UI.
6.3 Take Action: send your segment to DV360
Connect the segment you built in exercise 6.1 to the destination DV360.
6.4 Take Action: send your segment to an S3-destination
Use the segment you built in exercise 6.1 and send it to an S3-destination, typically used for Email Marketing-destinations.
6.5 Take Action: send your segment to Adobe Target
Use the segment you built in exercise 6.1 to configure an Experience Targeting Activity in Adobe Target.
Import audiences from an external source system into Adobe Experience Platform.
Configure your own destination using Destinations SDK.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to spphelp@adobe.com.
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