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Comprehensive Technical Tutorial for AEP
  • Comprehensive Technical Tutorial for Adobe Experience Platform
    • Architecture
    • Video Overview
  • 0 - Getting started
    • 0.0 Which environment do I use?
    • (Deprecated) Install the Chrome extension for the Experience League documentation
    • 0.1 Use Demo System Next to setup your Adobe Experience Platform Data Collection client property
    • 0.2 Create your Datastream
    • 0.3 Set up the website
    • 0.4 Set up the mobile app
    • 0.5 Ingest Data to AEP through the Website
    • 0.6 Ingest Data to AEP through the Mobile App
    • 0.7 Visualize your own Real-time Customer Profile - UI
    • 0.8 See your Real-time Customer Profile in action in the Call Center
    • 0.9 Set up and use the AEP API to visualize your Real-Time Customer Profile
    • 0.10 Install the Experience Platform Debugger Extension
    • 0.11 What if I want to demonstrate basic AEP concepts directly on a live website?
  • 1 - Adobe Experience Platform Data Collection and the Web SDK extension
    • 1.1 Understanding Adobe Experience Platform Data Collection
    • 1.2 Edge Network, Datastreams and Server Side Data Collection
    • 1.3 Introduction to Adobe Experience Platform Data Collection
    • 1.4 Client-side Web Data Collection
    • 1.5 Implement Adobe Analytics and Adobe Audience Manager
    • 1.6 Implement Adobe Target
    • 1.7 XDM Schema requirements in Adobe Experience Platform
    • Summary and Benefits
  • 2 - Data Ingestion
    • 2.1 Explore the Website
    • 2.2 Configure Schemas and Set Identifiers
    • 2.3 Configure Datasets
    • 2.4 Data Ingestion from Offline Sources
    • 2.5 Data Landing Zone
    • Summary and Benefits
  • 3 - Real-time Customer Profile
    • 3.1 Visit the website
    • 3.2 Visualize your own real-time customer profile - UI
    • 3.3 Visualize your own real-time customer profile - API
    • 3.4 Create a segment - UI
    • 3.5 Create a segment - API
    • 3.6 See your Real-time Customer Profile in action in the Call Center
    • Summary and benefits
  • 4 - Query Service
    • 4.0 Prerequisites
    • 4.1 Getting Started
    • 4.2 Using the Query Service
    • 4.3 Queries, queries, queries... and churn analysis
    • 4.4 Generate a dataset from a query
    • 4.5 Query Service and Power BI
    • 4.6 Query Service and Tableau
    • 4.7 Query Service API
    • Summary and benefits
  • 5 - Intelligent Services
    • 5.1 Customer AI - Data Preparation (Ingest)
    • 5.2 Customer AI - Create a New Instance (Configure)
    • 5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)
  • 6 - Real-time CDP - Build a segment and take action
    • 6.1 Create a segment
    • 6.2 Review how to configure DV360 Destination using Destinations
    • 6.3 Take Action: send your segment to DV360
    • 6.4 Take Action: send your segment to an S3-destination
    • 6.5 Take Action: send your segment to Adobe Target
    • 6.6 External Audiences
    • 6.7 Destinations SDK
    • Summary and benefits
  • 7 - Adobe Journey Optimizer: Orchestration
    • 7.1 Create your event
    • 7.2 Create your journey and email message
    • 7.3 Update your Data Collection property and test your journey
    • Summary and benefits
  • 8 - Adobe Journey Optimizer: External data sources and custom actions
    • 8.1 Define an event
    • 8.2 Define an external data source
    • 8.3 Define a custom action
    • 8.4 Create your journey and messages
    • 8.5 Trigger your journey
    • Summary and benefits
  • 9 - Adobe Journey Optimizer: Offer Decisioning
    • 9.1 Offer Decisioning 101
    • 9.2 Configure your offers and decision
    • 9.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
    • 9.4 Combine Adobe Target and Offer Decisioning
    • 9.5 Use your decision in an email
    • 9.6 Test your decision using the API
    • Summary and benefits
  • 10 - Adobe Journey Optimizer: Event-based Journeys
    • 10.1 Configure an event-based journey - Order Confirmation
    • 10.2 Configure a batch-based newsletter journey
    • 10.3 Apply personalization in an email message
    • 10.4 Setup and use push notifications
    • 10.5 Create a business event journey
    • Summary and benefits
  • 11 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experie
    • 11.1 Customer Journey Analytics 101
    • 11.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics
    • 11.3 Create a Data View
    • 11.4 Data Preparation in Customer Journey Analytics
    • 11.5 Visualization using Customer Journey Analytics
    • Summary and benefits
  • 12 - Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Co
    • 12.1 Create your Google Cloud Platform Account
    • 12.2 Create your first query in BigQuery
    • 12.3 Connect GCP & BigQuery to Adobe Experience Platform
    • 12.4 Load data from BigQuery into Adobe Experience Platform
    • 12.5 Analyze Google Analytics Data using Customer Journey Analytics
    • Summary and benefits
  • 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub
    • 13.1 Configure your Microsoft Azure EventHub environment
    • 13.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
    • 13.3 Create a segment
    • 13.4 Activate segment
    • 13.5 Create your Microsoft Azure Project
    • 13.6 End-to-end scenario
    • Summary and benefits
  • 14 - Real-Time CDP Connections: Event Forwarding
    • 14.1 Create a Data Collection Event Forwarding property
    • 14.2 Update your Datastream to make data available to your Data Collection Event Forwarding property
    • 14.3 Create and configure a custom webhook
    • 14.4 Create and configure a Google Cloud Function
    • 14.5 Forward events towards the AWS ecosystem
    • Summary and benefits
  • 15 - Stream data from Apache Kafka into Adobe Experience Platform
    • 15.1 Introduction to Apache Kafka
    • 15.2 Install and configure your Kafka cluster
    • 15.3 Configure HTTP API Streaming endpoint in Adobe Experience Platform
    • 15.4 Install and configure Kafka Connect and the Adobe Experience Platform Sink Connector
    • Summary and benefits
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  • 13.2.1 Identify Required Azure Connection parameters
  • Event Hubs Namespace
  • Event Hub
  • SAS Key Name
  • SAS Key Value
  • Destination Values Summary
  • 13.2.2 Create Azure Event Hub Destination in Adobe Experience Platform
  1. 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub

13.2 Configure your Azure Event Hub Destination in Adobe Experience Platform

Segment Activation to Microsoft Azure Event Hub - Setup the Event Hub RTCDP destination in Adobe Experience Platform

Previous13.1 Configure your Microsoft Azure EventHub environmentNext13.3 Create a segment

Last updated 2 years ago

13.2.1 Identify Required Azure Connection parameters

To define an Event Hub destination in Adobe Experience Platform you need your:

  • Event Hubs namespace

  • Event Hub

  • Azure SAS Key name

  • Azure SAS Key

Event Hub and EventHub namespace have been defined in the previous exercise: Exercise 1 - Setup Event Hub in Azure

Event Hubs Namespace

To lookup the above information in Azure Portal, navigate to https://portal.azure.com/#home. Make sure that you are using the correct Azure account.

Select All Resources in Azure Portal:

Event Hub

Look for a resource with resource type Event Hubs Namespace, if you followed the naming conventions used in the previous exercise you Event Hubs Namespace will be --demoProfileLdap---aep-enablement. Take a note of it, you will need it in the next exercise.

Click on the Event Hubs Namespace name to get the details:

Select Event Hubs to get a list of Event Hubs defined in your Event Hubs Namespace, if you followed the naming conventions used in the previous exercise you will find an Event Hub named --demoProfileLdap---aep-enablement-event-hub. Take a note of it, you will need it in the next exercise.

SAS Key Name

Select Shared access policies for your Event Hubs Namespace

You will see a list of Shared access policies. The SAS Key that we are looking for is RootManageSharedAccessKey. This is the SAS Key name. Write it down.

SAS Key Value

Click on the RootManageSharedAccessKey to get the SAS Key Value. And press the Copy to clipboard icon to copy the Primary key:

Destination Values Summary

At this point you should have identified all the values needed to define the Azure Event Hub destination in Adobe Experience Platform Real-time CDP.

Destination Attribute Name
Destination Attribute Value
Example Value

sasKeyName

SAS Key Name

RootManageSharedAccessKey

sasKey

SAS Key Value

srREx9ShJG1Rv7f/...

namespace

Event Hubs Namespace

--demoProfileLdap---aep-enablement

eventHubName

Event Hub

--demoProfileLdap---aep-enablement-event-hub

13.2.2 Create Azure Event Hub Destination in Adobe Experience Platform

Log in to Adobe Experience Platform by going to this URL: https://experience.adobe.com/platform.

After logging in, you'll land on the homepage of Adobe Experience Platform.

Before you continue, you need to select a sandbox. The sandbox to select is named --aepSandboxId--. You can do this by clicking the text [Production Prod] in the blue line on top of your screen. After selecting the appropriate sandbox, you'll see the screen change and now you're in your dedicated sandbox.

Go to Destinations, then go to Catalog.

Select Cloud Storage and go to Azure Event Hubs and click Set up or Configure:

Fill in the destination values that you have collected in the previous exercise. Next, click Connect to Destination.

If your credentials were correct, you'll see a confirmation: Connected.

You now need to enter the name and description in the format --demoProfileLdap---aep-enablement. Enter the eventHubName (see previous exercise, it looks like this: --demoProfileLdap---aep-enablement-event-hub) and click Next.

Click Save & exit.

Your destination is now created and available in Adobe Experience Platform.

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Data Ingestion
Data Ingestion
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