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Comprehensive Technical Tutorial for AEP
  • Comprehensive Technical Tutorial for Adobe Experience Platform
    • Architecture
    • Video Overview
  • 0 - Getting started
    • 0.0 Which environment do I use?
    • (Deprecated) Install the Chrome extension for the Experience League documentation
    • 0.1 Use Demo System Next to setup your Adobe Experience Platform Data Collection client property
    • 0.2 Create your Datastream
    • 0.3 Set up the website
    • 0.4 Set up the mobile app
    • 0.5 Ingest Data to AEP through the Website
    • 0.6 Ingest Data to AEP through the Mobile App
    • 0.7 Visualize your own Real-time Customer Profile - UI
    • 0.8 See your Real-time Customer Profile in action in the Call Center
    • 0.9 Set up and use the AEP API to visualize your Real-Time Customer Profile
    • 0.10 Install the Experience Platform Debugger Extension
    • 0.11 What if I want to demonstrate basic AEP concepts directly on a live website?
  • 1 - Adobe Experience Platform Data Collection and the Web SDK extension
    • 1.1 Understanding Adobe Experience Platform Data Collection
    • 1.2 Edge Network, Datastreams and Server Side Data Collection
    • 1.3 Introduction to Adobe Experience Platform Data Collection
    • 1.4 Client-side Web Data Collection
    • 1.5 Implement Adobe Analytics and Adobe Audience Manager
    • 1.6 Implement Adobe Target
    • 1.7 XDM Schema requirements in Adobe Experience Platform
    • Summary and Benefits
  • 2 - Data Ingestion
    • 2.1 Explore the Website
    • 2.2 Configure Schemas and Set Identifiers
    • 2.3 Configure Datasets
    • 2.4 Data Ingestion from Offline Sources
    • 2.5 Data Landing Zone
    • Summary and Benefits
  • 3 - Real-time Customer Profile
    • 3.1 Visit the website
    • 3.2 Visualize your own real-time customer profile - UI
    • 3.3 Visualize your own real-time customer profile - API
    • 3.4 Create a segment - UI
    • 3.5 Create a segment - API
    • 3.6 See your Real-time Customer Profile in action in the Call Center
    • Summary and benefits
  • 4 - Query Service
    • 4.0 Prerequisites
    • 4.1 Getting Started
    • 4.2 Using the Query Service
    • 4.3 Queries, queries, queries... and churn analysis
    • 4.4 Generate a dataset from a query
    • 4.5 Query Service and Power BI
    • 4.6 Query Service and Tableau
    • 4.7 Query Service API
    • Summary and benefits
  • 5 - Intelligent Services
    • 5.1 Customer AI - Data Preparation (Ingest)
    • 5.2 Customer AI - Create a New Instance (Configure)
    • 5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)
  • 6 - Real-time CDP - Build a segment and take action
    • 6.1 Create a segment
    • 6.2 Review how to configure DV360 Destination using Destinations
    • 6.3 Take Action: send your segment to DV360
    • 6.4 Take Action: send your segment to an S3-destination
    • 6.5 Take Action: send your segment to Adobe Target
    • 6.6 External Audiences
    • 6.7 Destinations SDK
    • Summary and benefits
  • 7 - Adobe Journey Optimizer: Orchestration
    • 7.1 Create your event
    • 7.2 Create your journey and email message
    • 7.3 Update your Data Collection property and test your journey
    • Summary and benefits
  • 8 - Adobe Journey Optimizer: External data sources and custom actions
    • 8.1 Define an event
    • 8.2 Define an external data source
    • 8.3 Define a custom action
    • 8.4 Create your journey and messages
    • 8.5 Trigger your journey
    • Summary and benefits
  • 9 - Adobe Journey Optimizer: Offer Decisioning
    • 9.1 Offer Decisioning 101
    • 9.2 Configure your offers and decision
    • 9.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
    • 9.4 Combine Adobe Target and Offer Decisioning
    • 9.5 Use your decision in an email
    • 9.6 Test your decision using the API
    • Summary and benefits
  • 10 - Adobe Journey Optimizer: Event-based Journeys
    • 10.1 Configure an event-based journey - Order Confirmation
    • 10.2 Configure a batch-based newsletter journey
    • 10.3 Apply personalization in an email message
    • 10.4 Setup and use push notifications
    • 10.5 Create a business event journey
    • Summary and benefits
  • 11 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experie
    • 11.1 Customer Journey Analytics 101
    • 11.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics
    • 11.3 Create a Data View
    • 11.4 Data Preparation in Customer Journey Analytics
    • 11.5 Visualization using Customer Journey Analytics
    • Summary and benefits
  • 12 - Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Co
    • 12.1 Create your Google Cloud Platform Account
    • 12.2 Create your first query in BigQuery
    • 12.3 Connect GCP & BigQuery to Adobe Experience Platform
    • 12.4 Load data from BigQuery into Adobe Experience Platform
    • 12.5 Analyze Google Analytics Data using Customer Journey Analytics
    • Summary and benefits
  • 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub
    • 13.1 Configure your Microsoft Azure EventHub environment
    • 13.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
    • 13.3 Create a segment
    • 13.4 Activate segment
    • 13.5 Create your Microsoft Azure Project
    • 13.6 End-to-end scenario
    • Summary and benefits
  • 14 - Real-Time CDP Connections: Event Forwarding
    • 14.1 Create a Data Collection Event Forwarding property
    • 14.2 Update your Datastream to make data available to your Data Collection Event Forwarding property
    • 14.3 Create and configure a custom webhook
    • 14.4 Create and configure a Google Cloud Function
    • 14.5 Forward events towards the AWS ecosystem
    • Summary and benefits
  • 15 - Stream data from Apache Kafka into Adobe Experience Platform
    • 15.1 Introduction to Apache Kafka
    • 15.2 Install and configure your Kafka cluster
    • 15.3 Configure HTTP API Streaming endpoint in Adobe Experience Platform
    • 15.4 Install and configure Kafka Connect and the Adobe Experience Platform Sink Connector
    • Summary and benefits
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  • 13.6.1 Start Azure Event Hub trigger
  • Launch Visual Studio Code and start project
  • 13.6.2 Load your Luma website
  • 13.6.3 Qualify for your Interest in Equipment segment
  • 13.6.4 Visit the Equipment page for a second time
  • 13.6.5 Visit the Sports page for a third time
  1. 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub

13.6 End-to-end scenario

Segment Activation to Microsoft Azure Event Hub - Action

Previous13.5 Create your Microsoft Azure ProjectNextSummary and benefits

Last updated 2 years ago

13.6.1 Start Azure Event Hub trigger

To show the payload send by Adobe Experience Platform Real-time CDP to our Azure Event Hub upon segment qualification, we need to start our simple Azure Event Hub trigger function. This function will simple "dump" the payload to the console in Visual Studio Code. But remember this function can be extended in any way to interface with all sorts of environments using dedicated API's and protocols.

Launch Visual Studio Code and start project

Make sure to have your Visual Studio Code project opened and running

To start/stop/restart your Azure function in Visual Studio Code, refer to the following exercises:

Your Visual Studio Code's Terminal should mention something similar to this:

[2022-02-23T05:03:41.429Z] Worker process started and initialized.
[2022-02-23T05:03:41.484Z] Debugger attached.
[2022-02-23T05:03:46.401Z] Host lock lease acquired by instance ID '000000000000000000000000D90C881B'.

13.6.2 Load your Luma website

You can now follow the below flow to access the website. Click Integrations.

On the Integrations page, you need to select the Data Collection property that was created in exercise 0.1.

You'll then see your demo website open up. Select the URL and copy it to your clipboard.

Open a new incognito browser window.

Paste the URL of your demo website, which you copied in the previous step. You'll then be asked to login using your Adobe ID.

Select your account type and complete the login process.

You'll then see your website loaded in an incognito browser window. For every demonstration, you'll need to use a fresh, incognito browser window to load your demo website URL.

13.6.3 Qualify for your Interest in Equipment segment

Navigate to the Equipment page once, and do not reload or refresh it. This action should qualify you for your --demoProfileLdap-- - Interest in Equipment segment.

To verify, open the Profile Viewer panel. You should now be a member of the --demoProfileLdap-- - Interest in Equipment. If your segment memberships are not yet updated in your Profile Viewer panel, click the reload button.

Switch back to Visual Studio Code and look at your TERMINAL tab, you should see a list of segments for your specific ECID. This activation payload is delivered to your event hub as soon as you qualify for the --demoProfileLdap-- - Interest in Equipment segment.

When you take a closer look a the segment payload, you can see that --demoProfileLdap-- - Interest in Equipment is in status realized.

A segment status of realized means that our profile hsa just entered the segment. While the existing status means that our profile continues to be in the segment.

13.6.4 Visit the Equipment page for a second time

Do a hard refresh of the Equipment page.

Now, switch back to Visual Studio Code and verify your TERMINAL tab. You will see that we still have your segment, but now in status existing which means that our profile continues to be in the segment.

13.6.5 Visit the Sports page for a third time

If you would revisit the Sports page for a third time, no activation will take place, because there is no state change from a segment point of view.

Segment activations only happen when the segment's status changes:

Go to . After logging in with your Adobe ID, you'll see this. Click your website project to open it.

https://builder.adobedemo.com/projects
Exercise 13.5.4 - Start Azure Project
Exercise 13.5.5 - Stop Azure Project
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