1.1 Understanding Adobe Experience Platform Data Collection
Foundation - Setup of Adobe Experience Platform Data Collection and the Web SDK extension - Explaining Adobe Experience Platform Data Collection
Context
Adobe Experience Platform Data Collection is used by brands for a number of use cases. It is a next generation Tag Management System (TMS) that gives customers a simple way to deploy and manage all of the analytics, marketing and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Adobe Experience Platform Data Collection and it's available for any Adobe Experience Cloud customer. A brand could use Adobe Experience Platform Data Collection to:
Implement Adobe Experience Cloud applications as well as Adobe Experience Platform.
Manage the different requirements of different parts of the organization by providing each with their own Property to manage.
Allow for testing and lifecycle management.
Inject custom javascript and 3rd party tags, all managed in one place.
Explore the UI
Go to Adobe Experience Platform Data Collection.
Go to Tags. Youre now seeing the Properties view. Properties listed here are for tutorial management. These properties represent...
App and Web properties
Different websites serving customers in different ways. For example Luma Retail would have one property, Luma Travel would have another
Legacy as well as current websites
A specific Adobe Analytics design common to multiple differing websites
Internal intranet pages alongside external sites
Now, take a look at the left rail.
Tags gives an overview of all client-side properties
App Surfaces gives an overview of all App Configurations to enable Push Notifications (which is used/enabled in combination with Project Sierra)
UICONTROL Datastreams are explored in the next exercise
Event Forwarding gives an overview of all server-side properties which are explored in Module 14 - Real-Time CDP Connections: Event Forwarding
Further Information
Adobe Experience Platform Data Collection is a very advanced tool that has scope beyond an Adobe Experience Platform tutorial. Organizations might not use Adobe Experience Platform Data Collection for its tag management capabilities and instead use non-Adobe tag management solutions for injecting code and managing tags. Using a non-Adobe tag management solution is supported by Adobe and Adobe Professional Services. Some further reading for those interested in understanding Adobe Experience Platform Data Collection further are included below.
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