# 10.5 Create a business event journey

Login to Adobe Journey Optimizer by going to [Adobe Experience Cloud](https://experience.adobe.com). Click **Journey Optimizer**.

![ACOP](/files/eqxL6kfJrkJCfGNWVbve)

You'll be redirected to the **Home** view in Journey Optimizer. First, make sure you're using the correct sandbox. The sandbox to use is called `--aepSandboxId--`. To change from one sandbox to another, click on **PRODUCTION Prod (VA7)** and select the sandbox from the list. In this example, the sandbox is named **AEP Enablement FY22**. You'll then be in the **Home** view of your sandbox `--aepSandboxId--`.

![ACOP](/files/gX6Gm725NmaJgtBDl74E)

## 10.5.1 Create a business event

In the left menu, click **Configurations**. Click on the **Manage** button inside the **Events** card.

![Journey Optimizer](/files/lRAzQmWKK9lfLbS5wdum)

Business events are a new type of event you can create inside Journey Optimizer. Unlike the **Unitary** events that you have created in previous modules, the business events are not triggered by the customer but by the organization. You'll now create your business event.

Click **Create Event**.

![Journey Optimizer](/files/GGM8MEUZm8Hf3CnqGYXD)

Enter the following values in the Event creation form:

* **Name**: `--demoProfileLdap--ItemBackInStock`. For instance: **vangeluwItemBackInStock**
* **Description**: This event is triggered when a product is back in stock
* **Type**: select **Business** in the drop down

![Journey Optimizer](/files/IHaIbWsZ3ea0ZJJrZVjC)

For the Schema, select **Demo System - Event Schema for JO Business Events (Global v1.1) v.1**. You now need to select the fields in the schema that you require for our use case.

![Journey Optimizer](/files/NarvAI97sQSSty8Lkp9u)

Follow these steps:

Click the **pencil** icon on the field where it says **1 field selected**.

![Journey Optimizer](/files/Bcl4Zl6AD4IALYdrOs1w)

Select all available fields in the schema, then click **OK**.

![Journey Optimizer](/files/xqYe8VRc9a95DBlngSUX)

For the condition: you need to specify which records in this schema will be triggering the business event.

Follow these steps:

Click the **pencil** icon on the field where it says **Add a condition**.

![Journey Optimizer](/files/Dqw4g9ko8N5MWsv4c0T1)

On the left-hand side, expand the `--aepTenantId--` object, expand the object **joBusinessEvents** and drag and drop the field **eventName** onto the canvas.

![Journey Optimizer](/files/bOTi6PJmC1ktv5TNS43n)

For the field **eventName**, enter the following value: `--demoProfileLdap--ItemBackInStock`. For instance: vangeluwItemBackInStock. Click **OK**.

![Journey Optimizer](/files/6y1ULlflOuZqtnaeaD4H)

Click **OK**.

![Journey Optimizer](/files/j2vBy33JZa7DnT2WwXaB)

Finally your event creation form should look like this. Click **Save** to save your business event.

![Journey Optimizer](/files/mrM75J44hJzvho7b36vJ)

## 10.5.2 Create a business event journey

You can now leverage this business event and the message inside a journey. Go to **Journeys**. Click **Create Journey**.

![Journey Optimizer](/files/VvAWX5Zsg0OLHprfIZpQ)

On the right-hand side you will see a form where you need to specify the journey name and description. Enter the following values:

* **Name**: `--demoProfileLdap-- - Item back in stock journey`. For instance: vangeluw - Item back in stock journey
* **Description**: This journey sends an SMS when an item is back in stock to visitor who have shown an interest.

Click **OK**.

![Journey Optimizer](/files/XbT257Szq31B3OZ60X6V)

In the left menu, under **Events**, search for your ldap. You'll find the previously created business event `--demoProfileLdap--ItemBackInStock`. Drag and drop this event onto the canvas as this will be the starting point of the journey.

![Journey Optimizer](/files/wJSimkNd5O1Hxn8yW1qH)

As you can see, a **Read Segment** activity has automatically been added to the canvas. This is because the business events only send a trigger for the journey to read a specific segment, which will then retrieve the list of profiles for that journey.

Click the **Read Segment** activity. The **Read Segment** configuration expects you to select the segment that you want to notify of the business event that just happened. Click the **Select a segment** field.

![Journey Optimizer](/files/aakzR7X4x0oihSSYhgsq)

In the **Choose a segment** popup, search for your ldap and select the segment you created in [Module 6 - Real-time CDP - Build a segment and take action](/comprehensive-technical-tutorial-archive/module6.md) named `--demoProfileLdap-- - Interest in PROTEUS FITNESS JACKSHIRT`. for example: vangeluw - Interest in PROTEUS FITNESS JACKSHIRT. Click **Save**.

![Journey Optimizer](/files/ddSKuovjWt0KydnxyMDu)

Next, click **Ok**.

![Journey Optimizer](/files/dcKJ22FnS9fnVA3ZFYOI)

The next step is to drag and drop the action that we want to perform in this journey. Select the action **SMS**, then drag and drop it after the condition you just added.

![Demo](/files/2STSjPsfBzBh4wMEQ0O7)

Set the **Category** to **Marketing** and select a sms surface that enables you to send sms. In this case, the email surface to select is **SMS**.

![ACOP](/files/E5y3ZqNesOVbTVmJPR2m)

The next step is to create your message. To do that, click **Edit content**.

![ACOP](/files/LwxCKOHn8YTuORQqGgc9)

You'll now see the message dashboard, where you can configure the text of your SMS. Click the **Compose message** area to create your message.

![Journey Optimizer](/files/5rl7flntLE93MFnseAzo)

Enter the following text: `Hi {{profile.person.name.firstName}}, the Proteus Fitness Jackshirt is back in stock at Luma.`. Click **Save**.

![Journey Optimizer](/files/4FhORiA8O8jEgknZx8BU)

Go back to the message dashboard by clicking the **arrow** next to the subject line text in the top-left corner.

![Journey Optimizer](/files/vvsP8Edihc6QNMWtMc78)

You'll now see your completed SMS action. Click **Ok**.

![Journey Optimizer](/files/UuIQcVInGInbpUypEN8M)

Your journey is now ready to be published. Click **Publish**.

![Journey Optimizer](/files/IBQnWsRCZs8Ahh4EOaox)

Click **Publish** again.

![Journey Optimizer](/files/kavetOSCVXMVu1IMZLG9)

Your journey is now published, you can now test it!

![Journey Optimizer](/files/ZzH56OzOxOEaWkv0S8r1)

## 10.5.3 Test your business event journey

You'll now simulate the re-stock of a product by ingesting a new event against the **Demo System - Event Schema for JO Business Events (Global v1.1) v.1** using Postman.

In the left menu, click **Sources** and then click on the **Accounts** tab.

![Journey Optimizer](/files/i3PrKNc2xvgn3i6vn5FQ)

On the **Accounts** tab, you'll find the account named **Journey Optimizer Business Events**. Click it to open it.

![Journey Optimizer](/files/ZStPgLPYlDg8zTOxn4PH)

This account only has one dataflow, click on the dataflow name to select it.

![Journey Optimizer](/files/dW74a24ulmZkVEUMEWb0)

Click **Copy schema payload** in the right menu. This option copies the entire **curl** command to insert a record against the **Demo System - Event Schema for JO Business Events (Global v1.1) v.1** to your clipboard.

![Journey Optimizer](/files/veMp3ghbJNzDFFaPZNRi)

Paste the Curl command inside a text editor

![Journey Optimizer](/files/TV0gLHyRa7UF7GeFCnGL)

Let's have a closer look to this request,

* The POST request is sent to the DCS Inlet ID
* The request references the schema, the dataset and the Organization ID.
* Finally it contains the xdmEntity node which represents the data that we want to create inside the dataset.

You now need to replace the following `xdmEntity` line...

```json
"xdmEntity": {
  "_experienceplatform": {
    "joBusinessEvents": {
      "eventDescription": "string",
      "eventName": "string",
      "stockEventId": "string"
    }
  },
  "_id": "/uri-reference",
  "eventType": "advertising.completes",
  "timestamp": "2018-11-12T20:20:39+00:00"
}
```

...by this line, make sure to verify the field eventName as it should say `--demoProfileLdap--ItemBackInStock`, which represents the condition you have specified in your business event to trigger your journey.

```json
"xdmEntity": {
  "_experienceplatform": {
    "joBusinessEvents": {
      "eventDescription": "Product Proteus Fitness Jackshirt is back in stock",
      "eventName": "--demoProfileLdap--ItemBackInStock",
      "stockEventId": "1"
    }
  },
  "_id": "/uri-reference",
  "eventType": "productBackInStock",
  "timestamp": "2021-04-19T15:25:39+00:00"
}
```

The updated **curl** command should look like this:

![Journey Optimizer](/files/0zdGjethoWppv4NRBAjf)

Select all of it and copy it to your clipboard.

Open Postman. On the left-hand side of Postman, click **Import**.

![Journey Optimizer](/files/dwKZBjrgxMmeXD2YlCNX)

Select the **Raw text** tab and paste the command previously copied here. Click **Continue**.

![Journey Optimizer](/files/ID9Rc8SLweZfWDxePB2S)

Click **Import**.

![Journey Optimizer](/files/piati7JRiMTxml14QvRv)

Postman has automatically converted the **curl** command into a REST command ready to be triggered, simply press the **Send** button to request the creation of that record inside the dataset.

![Journey Optimizer](/files/xaPCOyIadgC79nm4TOSd)

Verify that your request has been successfully received. Look for a **200 OK** status in postman.

![Journey Optimizer](/files/PFb5wa56WDKkjuc6jL0w)

The SMS may take a couple of minutes to arrive on your mobile phone. If it does not, your **Interest in Proteus Fitness Jackshirt** segment may not contain a profile with a correct mobile phone. If so, go on the Luma website, visit the **Proteus Fitness Jackshirt** product and register while making sure you provide the correct mobile phone number.

![Journey Optimizer](/files/jDRFTnVYhHw07TA96N9X)

You have now finished this exercise.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/module10/ex5.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.