11 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experie
Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
Author: Victor de la Iglesia, Wouter Van Geluwe
In this module, you will get hands-on experience with the Customer Journey Analytics application service.
Customer Journey Analytics provides a toolkit to business intelligence and data science teams for stitching and analysis of cross-channel data (online and offline). The capabilities within Customer Journey Analytics deliver context and clarity to the complex multi-channel customer journeys. The provided context generates actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter most.
Have a look at this video to understand the value, customer journey and configuration process:
More info on Customer Journey Analytics can be found here.
Learning Objectives
Become familiar with the Customer Journey Analytics UI
Bring Adobe Experience Platform data sets into Customer Journey Analytics
Understand the Person ID and data stitching in Customer Journey Analytics
Understand the concepts of a data connection and a data view
Use Analysis Workspace with Adobe Experience Platform data sets
Prerequisites
Some familiarity with Analysis Workspace is preferred, but not required
Access to Adobe Experience Platform: https://experience.adobe.com/platform
Access to Customer Journey Analytics Application Service
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact spphelp@adobe.com, who will provide you with the required information.
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Sandbox to use
Kindly refer to Exercise 0.0 for instructions on how to find your Sandbox ID and other identifying values.
Exercises
11.1 Customer Journey Analytics 101
Learn all about the Customer Journey Analytics concepts.
11.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics
Learn how to consume multiple datasets from Adobe Experience Platform into Customer Journey Analytics.
Learn how to configure a data view in Customer Journey Analytics.
11.4 Data Preparation in Customer Journey Analytics
Learn how to do some data preparation before continuing with analysis.
11.5 Visualization using Customer Journey Analytics
Learn how to visualize Adobe Experience Platform data using Customer Journey Analytics.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to spphelp@adobe.com.
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