11.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics

Customer Journey Analytics - Connect Adobe Experience Platform Datasets in Customer Journey Analytics

Objectives

  • Understand the Data Connection UI

  • Bring Adobe Experience Platform data into CJA

  • Understand Person ID and data stitching

  • Learn the concept of data streaming in Customer Journey Analytics

11.2.1 Connection

Go to analytics.adobe.com to access Customer Journey Analytics.

On the Customer Journey Analytics-homepage, go to Connections.

Here you can see all the different connections made between CJA and Platform. These connections have the same goal as report suites in Adobe Analytics. However, the collection of the data is totally different. All data is coming from Adobe Experience Platform datasets.

Let's create your first connection. Click Create new connection.

You'll then see the Create Connection UI.

You can now give a name to your connection.

Please use this naming convention: --demoProfileLdap-- – Omnichannel Data Connection.

Example: vangeluw - Omnichannel Data Connection

You also need to select the correct sandbox to use. In the sandbox menu, select your sandbox, which should be Bootcamp. In this example, the sandbox to use is Bootcamp. And you also need to set the Average number of daily events to less than 1 million.

After selecting your sandbox, the available datasets will be updated.

11.2.2 Select Adobe Experience Platform datasets

Search for the dataset Demo System - Event Dataset for Website (Global v1.1). Click + to add the dataset to this connection.

Now search and check the checkboxes for Demo System - Event Dataset for Voice Assistants (Global v1.1) and Demo System - Event Dataset for Call Center (Global v1.1).

You'll then have this. Click Next.

11.2.3 Person ID and Data Stitching

Person ID

The goal now is to join these datasets. For every dataset you selected, you’ll see a field called Person ID. Each dataset has its own Person ID field.

As you can see, most of them have the Person ID selected automatically. This is because a Primary Identifier is selected in every schema in Adobe Experience Platform. As an example, here's the schema for Demo System - Event Schema for Call Center (Global v1.1), where you can see that the Primary Identifier is set to phoneNumber.

However, you can still influence which identifier will be used to stitch datasets together for your connection. You can use any identifier that is configured in the schema linked to your dataset. Click on the dropdown to explore the IDs available on each dataset.

As mentioned, you can set different Person IDs for each dataset. This allows you to bring different datasets from multiple origins together in CJA. Imagine bringing in NPS or survey data which would be very interesting and helpful to understand the context and why something has happened.

The name of the Person ID field isn't important, as long as the value in the Person ID fields correspond. Let say we have email in one dataset and emailAddress in another dataset defined as Person ID. If delaigle@adobe.com is the same value for the Person ID-field on both datasets, CJA will be able to stitch the data.

Currently there are some other limitations such us stitching the anonymous behavior to known. Please review the FAQs here: FAQ.

Stitching the data using the Person ID

Now that you understand the concept of stitching datasets using the Person ID, let's choose email as your Person ID for each dataset.

Go to each dataset to update the Person ID.

Now fill the field Person ID choosing the email on the dropdown list.

Once you have stitched the three datasets, we are ready to continue.

You also need to ensure that for every dataset, these options are enabled:

  • Import all new data

  • Backfill all existing data

Click Add datasets.

Click Save and go to the next exercise. After having created your Connection it may take a few hours before your data is available in CJA.

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