12 - Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Co
Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
Last updated
Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
Last updated
Authors: ,
In this module, you'll set up your own instance of Google Cloud Platform, load sample data in Google Cloud Platform and you'll then use the BigQuery Source Connector to ingest that data from Google Cloud Platform into Adobe Experience Platform. Finally, you'll use Customer Journey Analytics to visualize that data.
Source connectors in Adobe Experience Platform make the process of getting data into Adobe Experience Platform easy. Google BigQuery is one of the already available connectors. Thanks to Adobe Experience Platform and the BigQuery Source Connector we can now bring Google Analytics data into Analysis Workspace in Customer Journey Analytics.
In addition, we can enrich that Google Analytics data by joining it with other data sources such as CRM, Call Center or Loyalty data within Customer Journey Analytics.
Become familiar with the Google Cloud Platform and BigQuery User Interface
Ingest Google Analytics data into Adobe Experience Platform
Use Customer Journey Analytics to perform analysis of Google Analytics data
Enrich Google Analytics data with offline data
Some familiarity with Customer Journey Analytics is preferred, but not required
Access to Adobe Experience Platform:
Access to Customer Journey Analytics
Access to Google Cloud Platform and Google BigQuery
Download these assets:
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Create your Google Cloud Platform account.
Learn how to use BigQuery to prepare the data for loading into Platform.
Learn how to setup the source connector in Adobe Experience Platform.
Learn how to configure the BigQuery source connector in Adobe Experience Platform to ingest your Google Analytics Data.
Learn how to analyze Google Analytics data in Customer Journey Analytics and combine it with Loyalty data.
Summary of this module and overview of the benefits.
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact , who will provide you with the required information.
Kindly refer to for instructions on how to find your Sandbox ID and other identifying values.