9 - Adobe Journey Optimizer: Offer Decisioning

Offer Decisioning

Authors: Rob In der Maur, Wouter Van Geluwe

In this module, you will get a hands-on walkthrough of Adobe Journey Optimizer's Offer Decisioning capabilities.

Adobe Journey Optimizer provides the ability to create personalized offers and deliver them in an orchestrated way to all destinations that are linked to Adobe Journey Optimizer.

With Offer Decisioning, you can determine the best option from a set of available choices. These options could be offers, product recommendations, content components for a web experience, conversation scripts, and actions to take.

Please watch this video to understand the value and customer journey:

Learning Objectives

  • Understand basic terminology used as part of Offer Decisioning,

  • Understand how to configure the Offer Decisioning application service to impact real-life customer journeys.


  • Access to Adobe Journey Optimizer

This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact spphelp@adobe.com, who will provide you with the required information.

Architecture Overview

Have a look at the below architecture, which highlights the components that will be discussed and used in this module.

Sandbox to use

Kindly refer to Exercise 0.0 for instructions on how to find your Sandbox ID and other identifying values.


9.1 Offer Decisioning 101

In this exercise you'll get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in Adobe Journey Optimizer.

9.2 Configure your offers and decision

In this exercise you'll configure your own personalized offers and your own decision, which will then be published.

9.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning

In this exercise you'll use the demo website to test your decision.

9.4 Combine Adobe Target and Offer Decisioning

In this exercise you'll use your offers in Adobe Target.

9.5 Use your decision in an email

In this exercise you'll use your decision in an email.

9.6 Test your decision using the API

In this exercise you'll use Postman and the Adobe Experience Platform API's to test your decision.

Summary and benefits

Summary of this module and overview of the benefits.

Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to spphelp@adobe.com.

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