9 - Adobe Journey Optimizer: Offer Decisioning
Offer Decisioning
Authors: Rob In der Maur, Wouter Van Geluwe
In this module, you will get a hands-on walkthrough of Adobe Journey Optimizer's Offer Decisioning capabilities.
Adobe Journey Optimizer provides the ability to create personalized offers and deliver them in an orchestrated way to all destinations that are linked to Adobe Journey Optimizer.
With Offer Decisioning, you can determine the best option from a set of available choices. These options could be offers, product recommendations, content components for a web experience, conversation scripts, and actions to take.
Please watch this video to understand the value and customer journey:
Learning Objectives
Understand basic terminology used as part of Offer Decisioning,
Understand how to configure the Offer Decisioning application service to impact real-life customer journeys.
Prerequisites
Access to Adobe Journey Optimizer
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact spphelp@adobe.com, who will provide you with the required information.
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Sandbox to use
Kindly refer to Exercise 0.0 for instructions on how to find your Sandbox ID and other identifying values.
Exercises
In this exercise you'll get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in Adobe Journey Optimizer.
9.2 Configure your offers and decision
In this exercise you'll configure your own personalized offers and your own decision, which will then be published.
9.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
In this exercise you'll use the demo website to test your decision.
9.4 Combine Adobe Target and Offer Decisioning
In this exercise you'll use your offers in Adobe Target.
9.5 Use your decision in an email
In this exercise you'll use your decision in an email.
9.6 Test your decision using the API
In this exercise you'll use Postman and the Adobe Experience Platform API's to test your decision.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact the Solution Partner Portal, by sending an email to spphelp@adobe.com.
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