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Comprehensive Technical Tutorial for AEP
  • Comprehensive Technical Tutorial for Adobe Experience Platform
    • Architecture
    • Video Overview
  • 0 - Getting started
    • 0.0 Which environment do I use?
    • (Deprecated) Install the Chrome extension for the Experience League documentation
    • 0.1 Use Demo System Next to setup your Adobe Experience Platform Data Collection client property
    • 0.2 Create your Datastream
    • 0.3 Set up the website
    • 0.4 Set up the mobile app
    • 0.5 Ingest Data to AEP through the Website
    • 0.6 Ingest Data to AEP through the Mobile App
    • 0.7 Visualize your own Real-time Customer Profile - UI
    • 0.8 See your Real-time Customer Profile in action in the Call Center
    • 0.9 Set up and use the AEP API to visualize your Real-Time Customer Profile
    • 0.10 Install the Experience Platform Debugger Extension
    • 0.11 What if I want to demonstrate basic AEP concepts directly on a live website?
  • 1 - Adobe Experience Platform Data Collection and the Web SDK extension
    • 1.1 Understanding Adobe Experience Platform Data Collection
    • 1.2 Edge Network, Datastreams and Server Side Data Collection
    • 1.3 Introduction to Adobe Experience Platform Data Collection
    • 1.4 Client-side Web Data Collection
    • 1.5 Implement Adobe Analytics and Adobe Audience Manager
    • 1.6 Implement Adobe Target
    • 1.7 XDM Schema requirements in Adobe Experience Platform
    • Summary and Benefits
  • 2 - Data Ingestion
    • 2.1 Explore the Website
    • 2.2 Configure Schemas and Set Identifiers
    • 2.3 Configure Datasets
    • 2.4 Data Ingestion from Offline Sources
    • 2.5 Data Landing Zone
    • Summary and Benefits
  • 3 - Real-time Customer Profile
    • 3.1 Visit the website
    • 3.2 Visualize your own real-time customer profile - UI
    • 3.3 Visualize your own real-time customer profile - API
    • 3.4 Create a segment - UI
    • 3.5 Create a segment - API
    • 3.6 See your Real-time Customer Profile in action in the Call Center
    • Summary and benefits
  • 4 - Query Service
    • 4.0 Prerequisites
    • 4.1 Getting Started
    • 4.2 Using the Query Service
    • 4.3 Queries, queries, queries... and churn analysis
    • 4.4 Generate a dataset from a query
    • 4.5 Query Service and Power BI
    • 4.6 Query Service and Tableau
    • 4.7 Query Service API
    • Summary and benefits
  • 5 - Intelligent Services
    • 5.1 Customer AI - Data Preparation (Ingest)
    • 5.2 Customer AI - Create a New Instance (Configure)
    • 5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)
  • 6 - Real-time CDP - Build a segment and take action
    • 6.1 Create a segment
    • 6.2 Review how to configure DV360 Destination using Destinations
    • 6.3 Take Action: send your segment to DV360
    • 6.4 Take Action: send your segment to an S3-destination
    • 6.5 Take Action: send your segment to Adobe Target
    • 6.6 External Audiences
    • 6.7 Destinations SDK
    • Summary and benefits
  • 7 - Adobe Journey Optimizer: Orchestration
    • 7.1 Create your event
    • 7.2 Create your journey and email message
    • 7.3 Update your Data Collection property and test your journey
    • Summary and benefits
  • 8 - Adobe Journey Optimizer: External data sources and custom actions
    • 8.1 Define an event
    • 8.2 Define an external data source
    • 8.3 Define a custom action
    • 8.4 Create your journey and messages
    • 8.5 Trigger your journey
    • Summary and benefits
  • 9 - Adobe Journey Optimizer: Offer Decisioning
    • 9.1 Offer Decisioning 101
    • 9.2 Configure your offers and decision
    • 9.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
    • 9.4 Combine Adobe Target and Offer Decisioning
    • 9.5 Use your decision in an email
    • 9.6 Test your decision using the API
    • Summary and benefits
  • 10 - Adobe Journey Optimizer: Event-based Journeys
    • 10.1 Configure an event-based journey - Order Confirmation
    • 10.2 Configure a batch-based newsletter journey
    • 10.3 Apply personalization in an email message
    • 10.4 Setup and use push notifications
    • 10.5 Create a business event journey
    • Summary and benefits
  • 11 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experie
    • 11.1 Customer Journey Analytics 101
    • 11.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics
    • 11.3 Create a Data View
    • 11.4 Data Preparation in Customer Journey Analytics
    • 11.5 Visualization using Customer Journey Analytics
    • Summary and benefits
  • 12 - Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Co
    • 12.1 Create your Google Cloud Platform Account
    • 12.2 Create your first query in BigQuery
    • 12.3 Connect GCP & BigQuery to Adobe Experience Platform
    • 12.4 Load data from BigQuery into Adobe Experience Platform
    • 12.5 Analyze Google Analytics Data using Customer Journey Analytics
    • Summary and benefits
  • 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub
    • 13.1 Configure your Microsoft Azure EventHub environment
    • 13.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
    • 13.3 Create a segment
    • 13.4 Activate segment
    • 13.5 Create your Microsoft Azure Project
    • 13.6 End-to-end scenario
    • Summary and benefits
  • 14 - Real-Time CDP Connections: Event Forwarding
    • 14.1 Create a Data Collection Event Forwarding property
    • 14.2 Update your Datastream to make data available to your Data Collection Event Forwarding property
    • 14.3 Create and configure a custom webhook
    • 14.4 Create and configure a Google Cloud Function
    • 14.5 Forward events towards the AWS ecosystem
    • Summary and benefits
  • 15 - Stream data from Apache Kafka into Adobe Experience Platform
    • 15.1 Introduction to Apache Kafka
    • 15.2 Install and configure your Kafka cluster
    • 15.3 Configure HTTP API Streaming endpoint in Adobe Experience Platform
    • 15.4 Install and configure Kafka Connect and the Adobe Experience Platform Sink Connector
    • Summary and benefits
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  • 13.1.1 What is Azure Event Hubs?
  • 13.1.2 Create a Event Hubs namespace
  • 13.1.3 Setup your Event Hub in Azure
  • 13.1.4 Setup your Azure Storage Account
  1. 13 - Real-Time CDP: Segment Activation to Microsoft Azure Event Hub

13.1 Configure your Microsoft Azure EventHub environment

Segment Activation to Microsoft Azure Event Hub - Setup Event Hub in Azure

Previous13 - Real-Time CDP: Segment Activation to Microsoft Azure Event HubNext13.2 Configure your Azure Event Hub Destination in Adobe Experience Platform

Last updated 2 years ago

Azure Event Hubs is a highly scalable publish-subscribe service that can ingest millions of events per second and stream them into multiple applications. This lets you process and analyze the massive amounts of data produced by your connected devices and applications.

13.1.1 What is Azure Event Hubs?

Azure Event Hubs is a big data streaming platform and event ingestion service. It can receive and process millions of events per second. Data sent to an event hub can be transformed and stored by using any real-time analytics provider or batching/storage adapters.

Event Hubs represents the front door for an event pipeline, often called an event ingestor in solution architectures. An event ingestor is a component or service that sits between event publishers (like Adobe Experience Platform RTCDP) and event consumers to decouple the production of an event stream from the consumption of those events. Event Hubs provides a unified streaming platform with time retention buffer, decoupling event producers from event consumers.

13.1.2 Create a Event Hubs namespace

Go to and select Create a resource.

In the resource screen, enter Event in the search bar and select Event Hubs from the dropdown:

Click Create:

If this is the first time that you create a resource in Azure, you will need to create a new Resource group. If you have already a resource group you can select it (or create a new one).

Select Create new, name your group --demoProfileLdap---aep-enablement.

Complete the test of the fields as indicated:

  • Namespace : Define your namespace, it has to be unique, use the following pattern --demoProfileLdap---aep-enablement

  • Location: West-Europe refers to the Azure datacenter in Amsterdam

  • Pricing tier: Basic

  • Throughput Units: 1

Click Review + create.

Click Create.

The deployment of your resource group can take 1-2 minutes, when successful you will see the following screen:

13.1.3 Setup your Event Hub in Azure

From the resource list, select your --demoProfileLdap---aep-enablement namespace:

In --demoProfileLdap---aep-enablement detail screen, select Event Hubs:

Click + Event Hub.

Use --demoProfileLdap---aep-enablement-event-hub as the name and click Create.

Click Event Hubs in your event hub namespace. You should now see your Event Hub listed. If that is the case you can move on to the next exercise.

13.1.4 Setup your Azure Storage Account

To debug your Azure Event Hub function in later exercises, you'll need to provide an Azure Storage Account as part of your Visual Studio Code project setup. You'll now create that Azure Storage Account.

Enter storage in the search and select Storage Account from the list.

Select Create.

Specify your Resource Group (created in the beginning of this exercise), use --demoProfileLdap--aepstorage as your Storage account name, and select Locally-redundant storage (LRS), then click Review + create.

Click Create.

Your Storage Account creation will take a couple seconds:

When finished your screen will display the Go to resource button.

Click Microsoft Azure.

Your Storage Account is now visible under Recent Resources.

Go to and select All resources.

Go to and select Create a Resource.

https://portal.azure.com/#home
https://portal.azure.com/#home
https://portal.azure.com/#home
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