# 5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)

Once your Customer AI instance completes a model run, it'll enable you to visualize the propensity score that is evaluated to predict a customer performing a purchase in the next 30 days.

![AI](/files/ac4hgYtrB163CHumhmQS)

{% hint style="info" %}
Only a Customer AI instance with a status of **Success** will allow you to preview the service's insights.
{% endhint %}

## 5.3.1 Propensity Prediction

Now let's review the predicted propensity generated by the Customer AI instance model. Click on the instance name to view the dashboard.

![AI](/files/caMmyMfBg1dlLkE7zNf0)

The Customer AI dashboard shows the summary about score, distribution of population and the influential factors for the model to evaluate.

![AI Description](/files/LviRzhb6SG7jw8CVrnFT)

![Dashboard summary](/files/LZ9vZVr8u1UUZoyOdbNW)

Hover on the influential factors to view the further breakdown of data distribution.

![Influence factors](/files/da648BrgMmMmEdfkAowU)

## 5.3.2 Business actions

### 5.3.2.1 Segmenting Customers

The Customer AI dashboard allows to define segments with single click. Click on the **Create Segment** button on the propensity cards.

![Create a segment](/files/Uz3UWeGFXGf7aOoeE2VO)

You'll see that a segment definition is created automatically.

![Segment rule](/files/JCzt4v826ZwbYIBTaqCz)

Give your segment a name, following this naming convention: `--demoProfileLdap-- - Customer AI High Propensity`. Click **Save**.

![Segment rule](/files/0eaSyhv5dB5JnbajN1GT)

You can now use this segment for targeting using for instance Real-time CDP, Journey Orchestration and Adobe Target.

### 5.3.2.2 Profile overview

Since the Customer AI propensity score becomes part of the Real-time Customer Profile, you can view individual customer's score.

In Adobe Experience Platform, go to **Profiles** in the left menu and select **Browse**.

Search for a profile using any of the identifiers, like for instance **EMAIL <hbirkenshawa@businessweek.com>**, that are available in the JSON file which you ingested. Click the **Profile ID** to open the profile.

![Profile](/files/THPZBu1CDzlTuOEaeAQ1)

You'll then see this:

![Profile](/files/Rd4Y0wwnBCfBb4yVo3yc)

Go to **Attributes**, which contains the output from your Customer AI model.

![Profile](/files/vzBnjUSMt8xs5wdQyqHS)

Scroll down to see the Propensity Score as calculated by your Customer AI model.

![Profile](/files/tpEXbUHhfAGKwTibSaNM)


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