5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)
Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)
Once your Customer AI instance completes a model run, it'll enable you to visualize the propensity score that is evaluated to predict a customer performing a purchase in the next 30 days.
Only a Customer AI instance with a status of Success will allow you to preview the service's insights.
5.3.1 Propensity Prediction
Now let's review the predicted propensity generated by the Customer AI instance model. Click on the instance name to view the dashboard.
The Customer AI dashboard shows the summary about score, distribution of population and the influential factors for the model to evaluate.
Hover on the influential factors to view the further breakdown of data distribution.
5.3.2 Business actions
5.3.2.1 Segmenting Customers
The Customer AI dashboard allows to define segments with single click. Click on the Create Segment button on the propensity cards.
You'll see that a segment definition is created automatically.
Give your segment a name, following this naming convention: --demoProfileLdap-- - Customer AI High Propensity. Click Save.
You can now use this segment for targeting using for instance Real-time CDP, Journey Orchestration and Adobe Target.
5.3.2.2 Profile overview
Since the Customer AI propensity score becomes part of the Real-time Customer Profile, you can view individual customer's score.
In Adobe Experience Platform, go to Profiles in the left menu and select Browse.
Search for a profile using any of the identifiers, like for instance EMAIL hbirkenshawa@businessweek.com, that are available in the JSON file which you ingested. Click the Profile ID to open the profile.
You'll then see this:
Go to Attributes, which contains the output from your Customer AI model.
Scroll down to see the Propensity Score as calculated by your Customer AI model.
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