# 5.3 Customer AI - Scoring Dashboard and Segmentation (Predict & Take Action)

Once your Customer AI instance completes a model run, it'll enable you to visualize the propensity score that is evaluated to predict a customer performing a purchase in the next 30 days.

![AI](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-cbba9dd581d264cbfa92c622aeeb70fb64da05cb%2Fcaimodels.png?alt=media)

{% hint style="info" %}
Only a Customer AI instance with a status of **Success** will allow you to preview the service's insights.
{% endhint %}

## 5.3.1 Propensity Prediction

Now let's review the predicted propensity generated by the Customer AI instance model. Click on the instance name to view the dashboard.

![AI](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-a683c05378aa913cb14ebdedcf4342bfef84f427%2Fcaimodels1.png?alt=media)

The Customer AI dashboard shows the summary about score, distribution of population and the influential factors for the model to evaluate.

![AI Description](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-290aa49595af64e2d1586f2c7a30f0192dfce380%2Fcaidescription.png?alt=media)

![Dashboard summary](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-963999e064a74855d29c629260122ff4b25c9a95%2Fcaidashboard.png?alt=media)

Hover on the influential factors to view the further breakdown of data distribution.

![Influence factors](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-a75db87fbc68c3403e45fb5563bfd8225d9a73b3%2Fcaiinfluencefactors.png?alt=media)

## 5.3.2 Business actions

### 5.3.2.1 Segmenting Customers

The Customer AI dashboard allows to define segments with single click. Click on the **Create Segment** button on the propensity cards.

![Create a segment](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-a8fbbd3a2d9e55b9361738b17f0e623cff9ad269%2Fcaiinfluencefactors1.png?alt=media)

You'll see that a segment definition is created automatically.

![Segment rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-4f2a967ef1a7e8f7d4c1114cf1b89c706e4cfa4b%2Fcaicreatesegment.png?alt=media)

Give your segment a name, following this naming convention: `--demoProfileLdap-- - Customer AI High Propensity`. Click **Save**.

![Segment rule](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-ef1d759e9d2809fbdc1a97078c71259d8e4ccc3a%2Fcaicreatesegment1.png?alt=media)

You can now use this segment for targeting using for instance Real-time CDP, Journey Orchestration and Adobe Target.

### 5.3.2.2 Profile overview

Since the Customer AI propensity score becomes part of the Real-time Customer Profile, you can view individual customer's score.

In Adobe Experience Platform, go to **Profiles** in the left menu and select **Browse**.

Search for a profile using any of the identifiers, like for instance **EMAIL <hbirkenshawa@businessweek.com>**, that are available in the JSON file which you ingested. Click the **Profile ID** to open the profile.

![Profile](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-899c04de90433c05fe2da5be584a426c955b02ef%2Fprofile1.png?alt=media)

You'll then see this:

![Profile](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-cfe1fa6624df107f8b3ca3062e764abec3f7e0ad%2Fprofile2.png?alt=media)

Go to **Attributes**, which contains the output from your Customer AI model.

![Profile](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-d839e8fc5749f16a46d455879638bdbf42543e84%2Fprofile3.png?alt=media)

Scroll down to see the Propensity Score as calculated by your Customer AI model.

![Profile](https://858372621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpBC8bA57il8Sj47B7QPJ%2Fuploads%2Fgit-blob-8c536585c90a213faac5c841bc11069f82c35e15%2Fprofile4.png?alt=media)